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Book Chapter

Managing the Sports Sponsorship Process

  • Ennis S
Springer International Publishing, (2020), 245-281
DOI: 10.1007/978-3-030-53740-1_10
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Abstract

… Such patronage, while providing much needed finance to support the large costs of running professional cycling teams, is not without potential dangers. If a team becomes a “play thing” of an individual, it runs the risk of suffering from sudden changes in mood or attitude …

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APA

Ennis, S. (2020). Managing the Sports Sponsorship Process. In Sports Marketing (pp. 245–281). Springer International Publishing. https://doi.org/10.1007/978-3-030-53740-1_10

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