Rural e-commerce development under the background of big data

Abstract

With the upgrading of consumption, the demand for consumer quality has been continuously improved, which has brought strong demand guidance and huge market for e-commerce. The development of rural e-commerce provides a huge demand for consumption upgrades in rural areas, and also provides a broad market for e-commerce companies, thereby promoting the sustainable development of the entire industry. This paper starts with the development of rural e-commerce and builds a rural e-commerce data service platform, which is explained from the construction of infrastructure services and big data analysis platform. On this basis, the further development of rural e-commerce benefits from big data analysis and application. Finally, from the improvement of rural e-commerce infrastructure, network-based facilities construction, building agricultural products features and brands, strengthening the introduction and training of electric merchants, etc., to improve the development space of rural e-commerce, to achieve farmers’ income, electronic. The business industry is growing rapidly.