Symptoms Versus Problems (SVP) Framework on Export Barriers to SME’S Led Electronic Products in Taiwan

Abstract

Problems (SVP) framework for SME LED Exports. The new SVP framework discovers many symptoms leading to recognition of six major problems, namely, high operational cost, poor marketing strategy, lack of cash flow funds, talent and skill sets, government support, and too many foreign bureaucracy regulations. These problems are categorized into three groups, namely, operation, marketing and government bureaucracies. The recommendations for each problem are structured to improve product costs, branding and advertisement strategies, cash flow management, technical know-how of foreign market behaviour, sources of information and network, and managing the foreign bureaucracies. Interestingly, this study discovers another new framework that overcome LED export barriers called “House of Pillars for LED Exports” in Taiwan.