Entrepreneurial Leadership, Market Orientation, and Firm Performance

Abstract

This paper explores entrepreneurial leadership, market orientation, and firm performance. It sorts to ascertain through the literature whether entrepreneurial leadership has an influence on market orientation decision and firm performance. The review points to the fact that entrepreneurial leadership creates visionary scenarios which they used to assemble and mobilize a “supporting cast” of participants who become committed to the vision and the discovery of strategic value creation by influencing market orientation decision and thus enhancing firm performance. The study thus developed a process model as a result of the literature reviewed. The study concludes that, entrepreneurial leadership influences the market orientation decision of a firm with the help of the “supporting cast” and this helps the firm to increase its performance.