Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends

Abstract

Today's luxury consumers are becoming familiar with instant accessibility and will expect their luxury experiences to be personalized and emotional. Thus, luxury houses need to better understand their customers and the emerging social trends to offer the luxury experiences consumers really want through meaningful messages that resonate through different products and marketplaces. Understanding the changing consumer and the emergence of new luxury consumption trends is an essential mission for luxury houses and marketing managers and can't be examined without considering the key changes in consumer behavior within the actual era that will impact marketing most in the future, such as the transition from a modern to a postmodern consumer society or the common use of technology and digital devices. This chapter seeks to explore key changes in consumer behavior and the new luxury trends that can affect customer experience and help luxury houses design suitable experiences by taking into account functional, digital, paradoxical, and emotional needs.