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Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database

  • Moskowitz H
DOI: 10.1007/978-0-387-28692-1_10
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Abstract

This chapter presents the author's experiences in the business applications of conjoint analysis, combining technical developments and business applications spanning a three-decade range. The points of view are those of the author, who has attempted to intertwine research methodology with business applications.

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APA

Moskowitz, H. R. (2004). Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database (pp. 215–230). https://doi.org/10.1007/978-0-387-28692-1_10

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