Social media are computer-mediated communication tools frequently used for co-creating value because they promote communication, interaction and collaboration among all actors. This paper provides a description of the cocreativity process by Social Media within the product development process analysing the consumers’ involvement in the different steps (product design and production, product improvement before market introduction; product sale and product innovation).
CITATION STYLE
D’Andrea, A., Ferri, F., Grifoni, P., & Guzzo, T. (2015). Co-creativity process by social media within the product development process. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9416, pp. 559–569). Springer Verlag. https://doi.org/10.1007/978-3-319-26138-6_60
Mendeley helps you to discover research relevant for your work.