The digital design applied to consumer garment try-on experience integrated with augmented reality

Abstract

As a unique approach to the task of marketing goods and services, experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. When people meet the available garment styles and sizes from virtual try-on rooms, it still cannot allow consumers with more substantial experience sentiment. However, the augmented reality (AR) is an extension of virtual reality (VR) and it emphasizes the real-time interaction with the experience under real environment. This research will focus on consumer garment try-on experience integrated with AR. The research is designed with the graphical user interface (GUI) theory to implement the design of graphic vision and interface. Through the construction of AR systems, the interaction between operation models and processes of consumer garment try-on can be well improved. Also, the feedback on human-machine interactive system (HMIS) perception, information, storage, decision-making and mobile functions can be reached with the reference available for upcoming effort in relevant garment digitalizing and consumer researches. © 2012 Springer-Verlag GmbH.