A pilot study of organised retail formats and their location strategy in Mumbai: A study covering western suburbs from Bandra to Borivali

Abstract

The study of retail location strategy was carried out on a limited scale considering the area covering Bandra-Borivali (western suburb) and choosing specific formats and brands of organised retail outlets. The objective was to understand the inherent problems associated with the choice of location of an organised retail outlet and to frame hypotheses on the basis of specific postulates based on the arguments and discussions with the retail public. This article discusses issues through which some postulates and hypotheses were developed. These hypotheses would be tested using specific statistical tools during future research. © 2011 Macmillan Publishers Ltd.