INNOVATIVE FINANCIAL MANAGEMENT STRATEGY IN THE CONTEXT OF AMALGAMATION OF TERRITORIAL COMMUNITIES OF UKRAINE

Abstract

The article aims to propose an effective financial management strategy in the context of amalgamation (combining) territorial communities and to identify possible directions of socio-economic development, threats, and opportunities under the conditions of globalization and instability of external and internal environments. This strategy is a specific action plan for the territorial community in Ukraine on allocating financial resources and indicators that shape it. The following steps were performed: SWOT analysis, an approach based on the reframing theory, and expert evaluations. The study presents a five-year implementation strategy, taking into account the strengths and weaknesses of the selected territorial community, using the reframing theory and performance calculation. It is determined that the factor of potential human assessment is one of the most important in the current environment. The prospects for further research are to analyze the current strategy regarding financial factors appropriate for and inherent in individual amalgamated territorial communities (ATC) and determine the temporal, territorial, and mental aspects.