An empirical study of sme's embroidery website in Indonesia: A proposed model of website re-visit intention

Abstract

This paper aims to analyze the influence of system anxiety and perceived company's website reputation for online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME's embroidery in West Sumatera, Indonesia. Purposive sampling technique was used to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the most significant effect on website re-visit intention. Also, results indicate that perceived company's website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tend to have specific limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitors to re-visit the website.