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Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University Students

Springer Nature, (2015), 136
DOI: 10.1007/978-3-319-17356-6_42
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Abstract

Different Levels of customer participation are inevitable in services production and delivery. The current conceptualization of the service delivery process focuses mainly on the relationship between the provider and the customer during the service encounter.

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Athanasoulis, C. C. (2015). Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University Students. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 136). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_42

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