Abstract
Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.
Cite
CITATION STYLE
APA
Kumar, A. (2014). Case study 5: Brands: the new co-stars in Bollywood. In Marketing Cases from Emerging Markets (Vol. 9783642368615, pp. 41–44). Springer-Verlag Berlin Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_8
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