Key intelligence needs. Roadmap of your competitive intelligence capability and activities

Abstract

Follows on from a previous series of articles on competitive intelligence when the following key activities or operational areas were discussed: planning and focus; collection; analysis; communication; process and structure; organizational awareness and culture. Now focuses on the arguably more difficult but most important activity of defining the critical or key intelligence needs (KIN) of the company. Discusses: How to define KIN; Interviews and intelligence uses; Formulate an intelligence set; Categorise KIN; Discussions with Managers; Update regularly; and What makes good intelligence. The next article will cover CI collection.