Collaborative process modeling and design: The intersport case study

Abstract

The need for alignment between business strategies and business processes is today manifested in many different ways. This chapter presents experiences from a collaborative process modeling and process design effort performed at Intersport Sweden. The main purpose with the process modelling and process design was to serve, as a solid base for the transformation of Intersport Sweden into the future. In this effort an important part was that the new process design was in clear alignment with the new strategic business model. By a collaborative co-design approach for deriving and designing business process models diverse stakeholders’ knowledge and interest were captured in the development of tangible process descriptions of the future. The new strategic business plan has through collaborative process design been given a meaning and participating actors have become committed to implement this new business strategy.