Improving Business Performance through Entrepreneurship Orientation and Management Capacity for Women Entrepreneurs

Abstract

Human Resources (HR) is very important for the organization because various things that influence attitudes and behavior must be well understood to make their contribution to the organization optimal. This study aimed to find out and analyze the effect of entrepreneurial orientation and management skills on women entrepreneurs' business performance. The type of research used is descriptive verification by literature studies and field research. The influence model will be analyzed using Path Analysis (Part Analysis). The results showed that entrepreneurial orientation significantly affects women entrepreneurs' management capabilities and business performance. Management capability alsosignificantly affects the business performance of women entrepreneurs. In the end, entrepreneurial orientation indirectly affects business performance through the management capabilities of women entrepreneurs. The theoretical and practical implications are discussed below.