An investigation of the determinants influencing student learning motivation via facebook private group in teaching and learning

Abstract

Social networking websites such as Facebook and others have become an integral part of student life. They constitute an important research area to study their roles as a tool to support educational communications with students. This paper examines how the use of Facebook private group affects student attitudes towards learning modalities. Issues surveyed include usage effects, perceived ease of use, teacher facilitation and interpersonal influence of using Facebook. By understanding these factors, educators can develop appropriate pedagogical strategies for more effective teaching and learning. © 2012 Springer-Verlag.