Consumer affect and type of water recycling projects: Implementation at airports

Abstract

Previous studies have shown that the level of contact with recycled water has a significant impact on users’ attitude and perceptions toward its use. Recycled water is an engineering process that allows water to be reused for various processes and can mitigate the consumption of freshwater resources used by the airport. The current study aims to determine whether affect mediates the relationship between the type of water recycling projects and a person’s preference toward the use of that airport. Participants were presented with a scenario of an airport that uses recycled water for their sprinkler system or for their drinking fountains. This study found that affect was a significant mediator that mediated the relationship between the type of water recycling project and a person’s preference towards using that airport. We discuss the theoretical and practical implications of this data.