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Effects of Consumer Tendencies and Positive Emotion on Impulse Buying Behavior for Apparel

  • Park E
  • Kim E
Journal of the Korean Society of Clothing and Textiles (2008) 32(6) 980-990
DOI: 10.5850/jksct.2008.32.6.980
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Abstract

This study tested how impulse buying behavior for apparel was related to hedonic consumption and impulse buying tendencies and emotion in the context of shopping. A total of 290 self-administered questionnaires were obtained from college students during …

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Park, E.-J., & Kim, E.-Y. (2008). Effects of Consumer Tendencies and Positive Emotion on Impulse Buying Behavior for Apparel. Journal of the Korean Society of Clothing and Textiles, 32(6), 980–990. https://doi.org/10.5850/jksct.2008.32.6.980

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