The press in the context of the Andean community of nations (CAN): Without sustainable monetization in the digital economy

Abstract

In the current context of the Andean Community of Nations (CAN), little has been studied on the monetization of digital newspapers. To analyse this hypothesis, three member countries of this trade bloc, Colombia, Ecuador and Peru, were taken as samples, through three digital newspapers. Following a method of mixed analysis, the observation technique was used to record web data, interview experts, and develop an observation sheet with inference parameters. This was based on the technique of content analysis of the sales strategies of newspaper companies from the digital newspapers “El Comercio” (Peru and Ecuador), and “El Tiempo de Bogotá” (Colombia). Finally, the conceptual levels of analysis of interview texts as well as digital literature and a review of the homepages of the aforementioned newspapers have been included in the theoretical framework.