Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience

Abstract

In this chapter on entertainment product decisions, we take a deep dive into just what “quality” means in an entertainment context and the taste-dependency of the concept. We then study what makes an entertainment product a “high quality” one, and how such quality ultimately relates to product success. Because many entertainment products rely on a storyline, we also take a look at what makes a narrative “great”—including an examination of whether storyline development can (ever) be automated in the age of big data.