Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos

Karagevrekis, M. (2012). Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos. In Multimodal Texts from Around the World (pp. 69–96). Palgrave Macmillan UK. https://doi.org/10.1057/9780230355347_4