Influence of Socializing Agents on Children Involvement in Family Buying Decision Process

  • Muhammad S
  • Tasleem Z
  • Salman A
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Abstract

… in the family buying decision process in the Punjab. The main objectives of this study include; … To study the role of children in family buying decisions with respect to the parent-child …

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Muhammad, S. A., Tasleem, Z., & Salman, A. (2019). Influence of Socializing Agents on Children Involvement in Family Buying Decision Process. International Journal of Academic Research in Business and Social Sciences, 9(9). https://doi.org/10.6007/ijarbss/v9-i9/6381

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