An approach for a negotiation model inspired on social networks

Abstract

Supporting group decision-making in ubiquitous contexts is a complex task that needs to deal with a large amount of factors to be successful. Here we propose an approach for a negotiation model to support the group decision- making process specially designed for ubiquitous contexts. We propose a new look into this problematic, considering and defining strategies to deal with important points such as the type of attributes in the multi-criteria problem and agents’ reasoning. Our model uses a social networking logic due to the type of communication employed by the agents as well as to the type of relationships they build as the interactions occur. Our approach intends to support the ubiquitous group decision-making process in a similar way to the real process, which simultaneously preserves the amount and quality of intelligence generated in face-to-face meetings and is adapted to be used in a ubiquitous context.