Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeting of IATA, the Executive Committee made recommendations to fundamentally alter “traffic conference procedures and objectives.”
CITATION STYLE
Pattison, J. C., & Quelch, J. A. (2016). Marketing in the International Airline Industry: An Analysis of Change. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 376). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_100
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