Impact of CSR (Corporate Social Responsibility) on Consumer Behavior

Abstract

Purpose: The aim of the study was to assess the impact of CSR (corporate social responsibility) on consumer behavior. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Consumers today are increasingly conscious of the social and environmental footprint of the brands they engage with. Companies that actively engage in CSR initiatives often experience positive outcomes in terms of consumer perception and loyalty. Studies indicate that consumers are more likely to trust, support, and remain loyal to companies that demonstrate a commitment to CSR. Furthermore, CSR activities such as environmental sustainability, ethical sourcing, and community engagement can influence purchase decisions, with consumers favoring products and services from socially responsible companies. Overall, the research highlights the significant influence of CSR on shaping consumer behavior and preferences, underscoring the importance for businesses to integrate responsible practices into their operations. Implications to Theory, Practice and Policy: Stakeholder theory, theory of planned behavior and social identity theory may be used to anchor future studies on assessing the impact of CSR (corporate social responsibility) on consumer behavior. In terms of practical implications, companies are encouraged to adopt transparent CSR communication strategies that authentically showcase their commitments to social and environmental responsibilities. From a policy perspective, it is important to advocate for regulatory frameworks and industry standards that promote ethical business practices, responsible corporate governance, and CSR reporting transparency.