The videoart, wild creativity and social dissection: Loop fear Barcelona 2013

Abstract

Since the 60s, the practice of video evolves in continuous discord with the television lan-guage and introduces terms such as “multimedia composition”, since it brings together different contemporary expressions. The video artists predicted the situation of the cur-rent “information superhighway.” The video art shows in a disturbing way a creativity that we could call “wild” and is considered a pioneer of the hybrid transmedia character. This article deals with the identity of the vid-eographic practice and analyzes the Barcelona Loop Festival, and in particular, the contest of the year 2013. The methodology has been based on the bibliographic review and the subsequent analysis of the predominant axes that make up the narratives of the sample. Analyzing the video pieces of the Loop Festi-val that was born in 2003, in Barcelona, as the first worldwide fair dedicated exclusively to video art, allows us to take the pulse of the trends adopted by the moving image and to know the creative fundamentals that artists currently put into practice.