ETHICAL ISSUES IN MARKETING: WITH SPECIAL REFERENCE TO LIBRARY RESOURCE AND SERVICES

Abstract

This paper deal with the ethical issues in marketing of library resources and services. With the increasing demand of users library need to promote and market their resource to aware users from library resources and services. Marketing is process of managing profitable relation with customer in ethical manner. Digital era wants to more and more marketing for the wide spread of information in market. Librarian need to follow the ethical behaviour and use the legal tools to promote the resource, service and information of the library. Market of library resource and services impact the usage of library, to increase the library usage library start unethical marketing of product and services. Ethical librarianship promotes the library resources for value added service, avoid ethical issues, and increase the usage of library resources and services through the ethical marketing of resource and services.