Managers want a good idea about costs, both direct and indirect. Most important are follow-up expenses or those incurred once the equipment or web domain has been purchased. This chapter focuses on these issues and outlines in straightforward language how your company can get a better handle on costs incurred for such things as a Facebook page, Twitter account, or corporate blog.
CITATION STYLE
Gattiker, U. E. (2013). Cost Analysis: Identifying Direct and Indirect Social Media Costs. In SpringerBriefs in Computer Science (Vol. 0, pp. 11–22). Springer. https://doi.org/10.1007/978-1-4614-3603-4_2
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