Value Chain and Business Models

Abstract

The value chain and business models moves away from technology and focuses on the investments needed to drive both OEM and customer value. We explore subscription models, freemium, revenue sharing, on-demand and the newly developed models for a cognitive life. We introduce a framework that aligns with the self-enabling themes so OEMs can set goals and track progress for both internal and external value. We show how some OEMs are making progress towards change, but analyze if their changes are quick enough to compete with the likes of AppleAppleand GoogleGoogle.