Development of a price promotion model for online store selection

Abstract

There are many customer concerns related to online shopping, such as the inability to view actual products and the possibility of dishonesty. Online shopping nevertheless has the advantage of generally low prices. Effective price promotion that considers both customer concerns and price advantage is important for online stores. We developed a store selection model for both online stores and brick-and-mortar stores. We also conducted a survey to test the store selection model. Finally, we propose an effective price promotion method for each type of store. © 2011 Springer-Verlag.