This article analyzes the calendar of a nutrition and aesthetics clinic to discuss the fetishistic aspect of the ideal body image. We verify the dynamics of mass formation, according to Freudian theory, to posit how a perfect body pattern can be elected as the ideal to be achieved by individuals in contemporary societies. The logic of the market sustains the image of the so-called perfect bodies in the position of a fetish, offering access to this supposed conquest through products and services that would lead to fulfilness. This strategy aims to veil castration by offering a palpable substitute that denies the faults and affirms the completeness of others, sustaining a legion of people engaged in an almost compulsive quest towards accomplishing this ideal.
CITATION STYLE
Lucena, B. B., Seixas, C. M., & Ferreira, F. R. (2020). No one is so perfect that they need not be edited: Fetish and the search of the ideal body. Psicologia USP, 31. https://doi.org/10.1590/0103-6564E190113
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