E-Commerce Business Model Innovation Under the Background of Internet Celebrity Economy

Abstract

The Internet celebrity economy was born in 2016. It refers to the image of young and beautiful fashionistas, and the vision and taste of celebrities to promote and promote. Internet celebrities will accumulate a large number of fans on social media, and then rely on the power of a huge fan base to promote their products. Fans are the main purchasing power of their products. The current vigorous development of the Internet celebrity economy is inseparable from the convenience of e-commerce. Fans have brought huge profits to Internet celebrities in e-commerce, and the phenomenon of Internet celebrities has turned into an economic phenomenon, especially during the epidemic. As a new type of business model, e-commerce applies the 4R theory to bring continuous customer value for enterprises, and conforms to the development trend of e-commerce based on social interaction. Based on this premise, small and medium-sized enterprises can also adapt to marketing methods such as the Internet celebrity economy.