Star management of talent agencies and social media in Korea

Abstract

With spreading of Korean popular music (K-POP) around the whole Asia and in Europe, the idol star management of Korean entertainment agencies has become the center of focus. In fact, it is because the agencies play a major role in developing and spreading of Korean wave.The most notable characteristic of Korean idol groups is that the ace of a member leads the group. Then, as the aces gain popularity, the rest of the members as well as the groups’ names get recognized.Regarding fields of area where they can show their talents, they play roles in TV dramas, variety shows, movies and musicals. The diverse activities of idol groups are one of the radical strategies of agencies. Particularly, vigorous training systems and drastic managements that follow after an acceptance from auditions that continue even after their debut have known to be the key strategies of Korean agencies have in making the K-POP stars to be world known stars.