A Multiperiod Analysis of Market Segments and Brand Efficiency in the Competitive Carbonated Beverage Industry

Charnes, A., Cooper, W. W., Golany, B., Learner, D. B., Phillips, F. Y., & Rousseau, J. J. (1994). A Multiperiod Analysis of Market Segments and Brand Efficiency in the Competitive Carbonated Beverage Industry. In Data Envelopment Analysis: Theory, Methodology, and Applications (pp. 145–165). Springer Netherlands. https://doi.org/10.1007/978-94-011-0637-5_8