The Quality Measurement of Products, Services, and Advertising on Customer Satisfaction at Fast Food Restaurant in Bekasi Area (A Case Study at J. Co Donuts & Coffee)

Abstract

This study aims to examine how much influence Product Quality (X1), Service (X2), and Advertising (X3) have on Consumer Satisfaction (Y) at J. Co Donuts & Coffee. This research is a quantitative research with non-probability sampling method with accidental sampling technique. The population in this study are the  students of the Economics Faculty, Universitas Bhayangkara Jakarta Raya, Management program. With a research sample of 146 people, using the accidental sampling formula. This research was conducted using the SPSS version 25 program. The result of the Coefficient of Determination Test for adjusted R square, was obtained at 0.571. This means that 57.1% while the remaining 42.9% is explained by other causes that are outside the variables of this study.