Women’s Entrepreneurship in Serbia

Abstract

The position of women in Serbia on the labor market is very unfavorable, so they represent a traditionally discriminated social group. One way to improve the position of women in society in Serbia is to encourage self-employment and the development of women entrepreneurship. Many measures have been implemented in order to develop women entrepreneurship in Serbia. This has led to the development of women entrepreneurship in Serbia, but it is developing very slowly, due to the influence of several factors. The subject of this chapter was to explain the genesis of the development of women entrepreneurship in Serbia and to analyze the limiting and incentive influencing factors of the development of women entrepreneurship in Serbia. Our research has shown that motives that have a significant impact on women in Serbia to start their own business are the need for higher earnings, necessity (unemployment), need for independence in work and autonomy, childcare, and need to provide a better future for the children. The key restrictions on women entrepreneurship in Serbia are lack of one’s own capital, lack of managerial knowledge and experience, lack of knowledge of the nature of business, childcare, and responsibilities in the home and the family.