Improving the Blockchain User Experience - An Approach to Address Blockchain Mass Adoption Issues from a Human-Centred Perspective

Abstract

Blockchain is seen as one of the most promising technologies that appeared in recent years. However, blockchain-based decentralised apps, DApps, have failed to receive mainstream attraction so far. The objective of this paper is to outline potential solutions for the most severe adoption problems from a human-centred perspective. Existing adoption issues will get analysed via unstructured quantitative as well as qualitative user research, in order to discover causes and consequences of these issues. The identified four major issues for mass adoption are: The motivation to change, the onboarding challenge, the usability problem and the feature problem. The insights gained from this research form the basis for solution approaches, which can be summarized in the following statements: DApps need to offer a distinct user benefit, focus on learnability, be conveniently accessible and its constraints need to be turned into assets.