Red media, blue media, and misperceptions: examining a moderated serial mediation model of partisan media use and COVID-19 misperceptions

Abstract

Misinformation and misperceptions about COVID-19 have undermined democratic system. Partisan media are regarded as one of the culprits for facilitating the spread of misinformation. Grounded in the extended communication mediation model, this study analyzes a U.S. survey sample and examines the conditional indirect effects of partisan media use on COVID-19 related misperceptions. Findings show that using conservative and liberal media both have positive effects on misperceptions and message derogation. Conservative media use has a negative impact on perceived response efficacy, whereas liberal media use positively influenced it. Furthermore, the effect of liberal media use on misperceptions became negative when serially mediated by perceived response efficacy and message derogation. Lastly, discussion network heterogeneity was a significant moderator, such that the indirect effects of partisan media use on misperceptions became weaker among those with a more heterogeneous discussion network. Theoretical and practical implications are discussed.