Using of KPIs and dashboard in the analysis of Carrefour company's performance management

Abstract

Economic activity is the main concern of any society and it takes place in enterprises that use resources and become sources of wealth for the same society. The main goal of any business/enterprise, regardless of its form, has been to make profit and gradually improve it. This is only possible through cost control and revenue growth, which is directly linked to the constant adaptation to market demands. Managing the company's activity and analyzing the level of performance are essential to have financial stability and a competitive advantage. Performance analysis techniques have a special role in following up the evolution of the company and determining the problems in the processes. Thus, the company manager can set standards of excellence and ensure that they are met. The use of these methods ensures that appropriate decisions are taken to reduce costs and maximize profits. This paper aims to identify the main methods and techniques of enterprise performance analysis and proper data management, and the case study is focused on Carrefour, with the aim of studying the main key performance indicators and identifying problems. The own approach of this research consists in identifying the most important key performance indicators from the financial perspective for the elaboration of a dashboard at the level of the Carrefour organization. It could contribute to changing the way of analyzing and investigating performance, by intervening in times when the analyzed indicators no longer perform.