Reflexivity: Linking individual and organisational values

Abstract

The introduction to this book recognises that CSR policies and practices are frequently added on to existing organisational activities as afterthoughts. They are often ineffective because they are intended to modify embedded practices. Consequently they are commonly perceived as superficial, meaningless gestures. The challenge to proponents of CSR is to find ways of incorporating decisions compatible with social responsibility at all levels of organisational activity. © 2006 Springer Berlin·Heidelberg.