Electronic Ticketing: What Factors Make People Use this Technology?

Abstract

In this fourth industry revolution era, there are so many technologies that enable people to do their activities easily. The aim of this research was to investigate factors that influenced people to use one of technology around us, electronic ticketing system. This research uses as the indicators from Unified Theory of Acceptance and Use of Technology (UTAUT) Model which developed by Venkatesh et al (2003). The indicators used in this research were use behavior, behavioral intention, performance expectancy, effort expectancy, social influence, and facilitating conditions. This research used 5- Likert scale questionnaire and there are 218 respondents who are responds to this questionnaire. The data was analyzed using Partial Least Square (PLS). The result of this research shows that performance expectancy influence behavioral intention on using electronic ticketing system. Effort expectancy also influences behavioral intention on using electronic ticketing system. Meanwhile, social influence indicator does not influence behavioral intention on using electronic ticketing system. Facilitating condition indicator influence use behavior on using electronic ticketing system, and behavioral intention itself does not influence use behavior on using electronic ticketing system. Keywords: behavioral intention, effort expectancy, facilitating condition, online ticketing, performance expectancy, social influence, use behavior, UTAUT