ETIKA BERPAKAIAN DI DALAM IKLAN MENURUT PERSPEKTIF ISLAM

Abstract

_______________________________________________________________________________ Advertising is essentially a marketing strategy to bring users closer to sellers. Advertising is also one of the ways used to attract customer interest so that goods and products produced by sellers can be sold to users. However, there are advertisements that are displayed that do not comply with Islamic law in the context of clothing. Thus, this study was conducted to identify the ethics and dress codes in the advertising industry in Malaysia whether they are in line with Islamic law or vice versa. This study uses qualitative methods through content analysis instruments and literature reviews. The results of t he study found that there are leeway in the code of ethics and advertising regulations regarding dress in advertising. Therefore, the study recommends that additions be made to the existing code of ethics and regulations.