Communicating an experiential destination through web pages. Analysis of Villavicencio, Colombia

Abstract

is work aims to analyze how the city Villavicencio is communicated as an experiential tourism destination, targeting foreign tourists through webpages. A literature review was carried out to understand how tourists are interacting with these webpages and how the information in them contributes to the reader’s satisfaction thanks to the communicated offer. A combined research was conducted where 156 interviews were completed. Out of them, 33 were analyzed as they indicated that the tourist used the webpages. On the other hand, 15 webpages were also examined. e soware SPSS V18 was used in the quantitative analysis, while a semiotic approach was used in the qualitative analysis. e results showed that despite the communicative deciencies, mostly in the official websites, there is a prevalence of positive ratings by the tourists.