The appraisal of Facebook online community: An exposition of mobile commerce in social media reviews

Abstract

Social Commerce is a growing upshot of electronic commerce in Nigeria. It is influencing the existing value networks and turning around the global economy. Many authors have impacted the body of knowledge in the context of mobile commerce and social media as a separate research domain, but the fusion of mobile commerce and social media still need more scholars’ attention most especially in the developing nations. This study applies the hybrid technique to sort out social commerce customers’ reviews, appraise the quality of the extracted data and identify the opinion that transpired between online retailing merchants and online customers. The appraisal theory used for the pairing of mobile commerce and social media explain how attitude and graduation connect engagement in mobile commerce products and services review. The equilibrium of mobile commerce and Facebook stands to improve customer service. This study offers some managerial implications to the social commerce and electronic marketing practitioners.