The effect of induced priming on product perceived usability

Abstract

The usability testing by users have considered as an important process in the development of a product. However, users do not always judge rationally in the context of the evaluation. Two experiments were carried out to investigate the effect of induced priming on perceived usability evaluation. The results revealed that temporally induced affective priming affected users' usability evaluation. The present study suggests that people who engaged in the fields of usability testing or the marketing consider unexpected priming and take delicate care in handling the affective variable. © 2011 Springer-Verlag.