Esports: An Empirical Study of Factors Affecting Continuance Intention

Abstract

E-sports is becoming a trend among gamers so it makes game providers serve good products and services to attract customers. Like other businesses, having loyal consumers is important for game providers. Unfortunately, the literature on gamer loyalty is still scarce and loyalty in one industry cannot be fully applied to another industry. Thus, this paper unlocks the link between social value, enjoyment, competence, and continuance intention. The data were collected in a quantitative method using an online questionnaire. The questionnaire was distributed to 401 respondents in Bandung. The questionnaire uses a 5-point Likert scale, in which point 1 indicates strongly disagree and 5 strongly agree. Finally, the quantitative data were analyzed using Structural Equation Model (SEM). The results of this study indicate that competence, social value, and enjoyment are important factors in continuance intention.