Marketing problems enountered by coconut growers in Thanjavur district of Tamil Nadu

Abstract

The study was conducted in two taluks of Thanjavur districts in Tamil Nadu to elucidate\rthe constraints of coconut growers in marketing of their produce. A sample of 120\rcoconut were selected randomly from selected taluks of the districts and the information\rwas collected through structured interview schedule. The study found that the Lack\rof exclusive market for coconut, lack of co-operative marketing system, scarcity of\rlabour for transportation and marketing and lack of market information were the\rproblems in marketing of coconut. Fluctuation in market price was the major trading\rconstraints whereas, it was lack of availability of long term credit in financial aspectsand lack of village level co-ordination was the major physical constraints.