The Typology of Digital Entrepreneurship in Morocco

Abstract

Objectives: This article aims to establish a critical presentation of the typology of digital entrepreneurship in Morocco. It proposes to characterize the typology from which entrepreneurs' thoughts about starting a new digital adventure are formed. Methods/Statistical Analysis: A qualitative study was conducted with a panel of Moroccan digital entrepreneurs to understand the typology of digital entrepreneurship in Morocco. Findings: The results obtained highlight two major results. First, we found the presence of a form of homogeneity of digital entrepreneurs' beliefs. Next, we noticed the existence of 2 forms of digital entrepreneurship: Moderate & Extreme. Application/Improvements: The article incorporates a series of discussion to understand the typology of digital entrepreneurship in Morocco, its particularities and also its benefits.