Which? - Revitalizing an invisible brand: A tale of 6 years and three stages of evolution

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Abstract

This is the story of rebuilding a subscriber base and revitalizing one of Britain's best-loved and most important brands. It's a story of a journey that has taken 6 years to date, which has at its heart direct marketing discipline and data insights that readers will recognize. But it differs from many other direct marketing-led successes in the lead media channel that has driven that success. And thereby hangs our tale . © 2011 Macmillan Publishers Ltd.

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APA

Colling, M. (2011). Which? - Revitalizing an invisible brand: A tale of 6 years and three stages of evolution. Journal of Direct, Data and Digital Marketing Practice, 13(1), 57–66. https://doi.org/10.1057/dddmp.2011.20

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